INSTAGRAM SEBAGAI MEDIA INFORMASI KONSERVASI: EVALUASI SOSIO-DEMOGRAFI PENGIKUT AKUN @bbtn_gn_gedepangrango
DOI:
https://doi.org/10.31938/jns.v25i1.858Keywords:
Climbing, Instagram, Mount Gede Pangrango , National Park, #PendakiCerdasAbstract
Social media has become a crucial platform for disseminating tourism-related information, including climbing tourism within conservation areas. Mount Gede Pangrango National Park (TNGGP) utilizes the Instagram account @bbtn_gn_gedepangrango to share information about hiking activities, promote nature-based tourism, and provide education on conservation ethics through the #PendakiCerdas campaign. This study aims to evaluate the management of the @bbtn_gn_gedepangrango account based on the socio-demographic characteristics of its followers. Data were collected from 482 active followers using a quantitative approach through an online questionnaire. The findings indicate that the majority of followers belong to Generation Z, are male, have a high school level of education, and reside in the Greater Jakarta area (Jabodetabek). However, the level of concern regarding waste management remains low, as only 19% of respondents demonstrated awareness of waste issues within TNGGP. These results highlight the need for more targeted and audience-specific conservation communication strategies to enhance public awareness and participation in environmental preservation efforts.
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