DZALKARNAEN, Muhamad Rizal; SUSANTO, Heri; PRANA MULIA, Agus. PENGARUH PROMOSI, PERSEPSI KEMUDAHAN PENGGUNAAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN JASA TRANSPORTASI GO-JEK (Studi Kasus pada Mahasiswa Universitas Nusa Bangsa) : INFLUENCE OF PROMOTION, PERCEPTION OF EASE OF USE AND PRICE ON GO-JEK TRANSPORTATION SERVICE PURCHASE DECISIONS (Case Study in Students of Nusa Bangsa University). Prospek, [S. l.], v. 4, n. 1, p. 15–22, 2024. DOI: 10.31938/jp.v4i1.716. Disponível em: https://mail.ejournalunb.ac.id/JP/article/view/716. Acesso em: 23 jun. 2026.